In an age when the craft of writing is in jeopardy of becoming extinct, seemingly by the day, thought leadership content continues to deliver vital social proof for brands. Proof points such as customer testimonials and data demonstrating measurable cost savings validate the value of brands’ goods and services.
Speaking of data, check out this infographic, which reveals how measurably engaging thought leadership content is, according to those who consume the content: https://bit.ly/47zSnrW.
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This is a belated welcome to The Write Results Blog — in other words, thanks for reading the inaugural post! This blog will consist of my reflections on all things related to the craft of writing from my 30-year career as a journalism, media relations, and content marketing professional.
‘Write Results’ has a bit of a history. I ran an incorporated content and media relations consultancy, Write Results Inc., for several years in the 2000s and into the 2010s before I got a corporate content marketing opportunity (and steady paycheck!) through a friend. My years in consulting were great, some of the most fun I’ve ever had working. With the full intention of rediscovering my love of the craft of writing, I’m bringing the name back to life on this platform.
Happy reading and visit often! – Don Talend